New Yorkers for Lower Costs

Co-Founded New Yorkers for Lower Costs to Elect Zohran Mamdani

Client
New Yorkers for Lower costs

Year
2025

New Yorkers for Lower Costs was co-founded by my partner, Geoff Simpson, and me. Geoff is the PAC Director for Justice Democrats. In our roles, we have been through many, many primary battles.

We knew that as others started to see the strength of the movement Zohran was building, he would need support on the Super PAC side. The bigger the threat to corporate power and special interests, the bigger the independent expenditures spent against you. That is why we launched New Yorkers for Lower Costs in February, before polls began to tighten, because even a few hundred thousand dollars could help tip the scales of a close race. From the start, we knew we wouldn’t be able to match our opponent’s Trump donors and corporate actors, but we wanted to make sure there was a vehicle set up to independently have Zohran and his movement’s back.